The forces the rider applies to the board are concentrated into the bindings and board inserts. The primary design focus in a Thrive Snowboards is to radiate more of this downward force of the rider out to the board tip and tail. We accomplish this by crafting the cores, supports, and materials to bring energy to the contact points. Our core profile design radiates energy out to the critical load points. The Thrive Motion Core makes the boards feel alive and playful.